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Tips, Articles and Advice

Think Positively

By Bruce Hoag PhD | September 9, 2017 |

In 1952, Norman Vincent Peale published a book entitled The Power of Positive Thinking. To date, it has sold more than five million copies. Despite its popularity, there have been critics. By and large, they have suggested that positive thinking is an oversimplified solution to the complex problems that life throws at you; that you can’t simply “look…

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How to Defeat the Bright Shiny Object Syndrome

By Bruce Hoag | July 13, 2017 |

There’s a certain received wisdom that only engineers and Internet marketers suffer from what is known as the Bright Shiny Object Syndrome. For some reason, they have been singled out as the two groups of people who are attracted to new things. Of course, you know that that’s nonsense. The United States and other western economies…

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How to Break the Cycle of Distractions

By Bruce Hoag | July 10, 2017 |

If you’re going to tackle the besetting problem of distractions, then you have to eliminate the causes. Treating the symptoms will have no effect. It might mitigate the problems temporarily, but it will not make them go away.   There are many reasons – causes, if you prefer – for how and why you’re distracted.…

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The Psychology of Sales Letters

By Bruce Hoag | July 7, 2017 |

If you’re an online entrepreneur, then you know something about what we call sales copy, sales letters. Sales letters are written in a way that will persuade readers to buy whatever product is being offered. They contain a number of sections, each of which is designed to take readers on an emotional journey – from feeling frustration…

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Distractions: Flowers in the Wrong Place

By Bruce Hoag | July 7, 2017 |

In this article, we’re going to talk about flowers, weeds, and distractions. They are related, so stay with me. Read it carefully and think about how what is said here applies to you. What is a flower? You don’t have to be a botanist or horticulturalist to answer this question. Most of us know a…

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Comfortably Uncomfortable

By Bruce Hoag | June 27, 2017 |

Steve Siebold, in his book 177 Mental Toughness Secrets talks about how champions – those with a world-class mindset – learn to become comfortable with being uncomfortable. He goes on to say that those who are ordinary – those he calls “middle class” want to be comfortable above all else. The choice is real, and the…

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The 80/20 of Giving Up

By Bruce Hoag | June 19, 2017 |

No doubt you’re familiar with the 80/20 principle. In a nutshell, it states that you get 80% of your output from 20% of your input. The opposite is also true. You get 20% of your output from 80% of your input. And it doesn’t stop there. If your numbers are big enough, then you can…

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The True Meaning of Resilience

By Bruce Hoag | April 10, 2017 |

Typically, when we think of resilience, we imagine that we are responding to some stress, some overload in the amount of work that we normally have; that we have to work longer hours, unsociable ones, weekends, or even nights. We believe that “if it’s meant to be, then it’s up to me.” That belief is…

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The Value of “Do Nothing” Time

By Bruce Hoag | April 10, 2017 |

Raymond Chandler, author of books such as The Big Sleep, The Long Goodbye, and Farewell, My Lovely, had an unbreakable rule. He always followed it, and it always worked.   He became a writer when he was laid off during the Great Depression. Getting a job in those days was a challenge for young men.…

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Fill Your Glass

By Bruce Hoag | April 10, 2017 |

The measure of optimism or pessimism is often thought of in terms of whether your glass is half-full or half-empty. Those who believe that the glass is half-full see the potential to add more. Those who see it as half-empty believe that what is there already is as good as it gets.   Those who…

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